Our Blog
Shopify Rollouts: Native A/B Testing Without the Headache
For years, A/B testing has meant bolting on third-party tools—everything from enterprise platforms to the now-retired Google Optimize. It worked, but it was rarely simple. Now Shopify is changing that....
Shopify Rollouts: Native A/B Testing Without the Headache
For years, A/B testing has meant bolting on third-party tools—everything from enterprise platforms to the now-retired Google Optimize. It worked, but it was rarely simple. Now Shopify is changing that....
California’s CPRA: Why “No California Office” Won’t Protect Your E‑Commerce Brand
If your e-commerce brand sells to California residents, the California Privacy Rights Act (CPRA) is your problem—even if you have no office, warehouse, or employees in the state. For senior...
California’s CPRA: Why “No California Office” Won’t Protect Your E‑Commerce Brand
If your e-commerce brand sells to California residents, the California Privacy Rights Act (CPRA) is your problem—even if you have no office, warehouse, or employees in the state. For senior...
Updating Our 2023 Guide: Why Shopify Stores Can’t Ignore ADA in 2026
Back in 2023, we published a guide on ADA compliance for Shopify stores. Since then, lawsuits have kept coming, “quick fix” tools have multiplied, and more small and mid‑sized merchants...
Updating Our 2023 Guide: Why Shopify Stores Can’t Ignore ADA in 2026
Back in 2023, we published a guide on ADA compliance for Shopify stores. Since then, lawsuits have kept coming, “quick fix” tools have multiplied, and more small and mid‑sized merchants...
AI-Powered Customer Journeys
TL;DR: AI-driven personalization is redefining how e-commerce brands on Shopify build loyalty and revenue. By connecting customer data and intelligent automation across the entire buyer journey, senior leaders can transform...
AI-Powered Customer Journeys
TL;DR: AI-driven personalization is redefining how e-commerce brands on Shopify build loyalty and revenue. By connecting customer data and intelligent automation across the entire buyer journey, senior leaders can transform...
Shopify Universal Commerce Protocol (UCP)
There has been a lot of buzz since Universal Commerce Protocol (UCP) was officially unveiled in mid‑January 2026, and for good reason. Overnight, what sounded like just another industry acronym...
Shopify Universal Commerce Protocol (UCP)
There has been a lot of buzz since Universal Commerce Protocol (UCP) was officially unveiled in mid‑January 2026, and for good reason. Overnight, what sounded like just another industry acronym...
Tariffs in Global E-commerce: A Quick Operational Primer for Leaders
WARNING: ZERO POLITICS IN THIS POST! Back in the vibrant 1960s, community organizer Saul Alinsky coined the phrase “Think global, act local.” It was about making big changes through local...
Tariffs in Global E-commerce: A Quick Operational Primer for Leaders
WARNING: ZERO POLITICS IN THIS POST! Back in the vibrant 1960s, community organizer Saul Alinsky coined the phrase “Think global, act local.” It was about making big changes through local...