Shopify for B2B


Just two short years ago, Shopify for B2B sales would require some fancy inventory magic or a separate store for B2B (business-to-business) and DTC (direct-to-consumer), now with Shopify Plus and the newly minted Shopify B2B features, the possibilities are limitless (or at least more so than a few years ago!).

A Tale of Two Stores

Previously, Shopify required you to spin up two separate stores--one for B2B and one for DTC. Adding a large amount of management requirements to maintain two stores, like silos--all standalone and run separately.

Even with a well planned system in place, it was a near-constant battle for inventory management and new product launches to make everything work seamlessly. With Shopify’s B2B release on Plus, you can run both stores in one “silo.”

Features of Shopify B2B

Text Connects B2B Features

Shopify’s B2B system is quite nice, but does have limitations and we have found workarounds and enhanced procedures to make everything work just right

Shopify may not be great at naming new feature sets (”Shopify Plus for B2B” is not the catchiest moniker we’ve heard), but they have listened to their B2B customers looking to break down silos between DTC and B2B and are now leaders in this needed integration.