Shopify just made B2B a lot more accessible—and for many merchants, a lot more practical.
Until recently, running B2B natively on Shopify came with a clear gate: Shopify Plus. At roughly $2300+/month (minimum), that meant most small and mid-sized merchants either paid up or patched together wholesale functionality using third-party apps. Those setups worked—until they didn’t.
As of April 2, 2026, Shopify changed that equation.
Core B2B functionality is now available across all Shopify plans, no upgrade required. It’s not the full Plus feature set, but it covers enough ground to make B2B a viable channel for far more businesses.
What’s notable here isn’t just access—it’s capability. Non-Plus merchants can now create company accounts, separating wholesale buyers from standard customers. They can assign custom price lists (called catalogs), offer net payment terms without disrupting DTC checkout, and implement tiered pricing for bulk orders. Add in ACH payments (U.S. only) and vaulted credit cards, and you have a system that supports real purchasing behavior—not just edge cases.
This isn’t a stripped-down demo. For many common wholesale models, it’s operational.
That said, Shopify is still drawing a clear line between standard plans and Plus. Advanced features—like unlimited catalogs, direct catalog assignment, complex pricing logic, and checkout customization—remain gated. If your B2B business depends on highly specific workflows or layered pricing rules, Plus still has a role to play.
But for a large segment of merchants, that level of complexity isn’t the starting point—it’s the destination.
This update is especially relevant for teams currently relying on multiple apps to simulate wholesale, as well as DTC brands exploring B2B for the first time. It lowers the cost of entry and simplifies the path to launch. The tradeoff is flexibility at the high end, but for many, that’s a reasonable exchange.
Getting started is straightforward. The functionality is already live—no upgrade needed. B2B for non-Plus stores is managed within the Markets tab. From there, you can create company profiles, assign catalogs, and configure payment terms. One important requirement: you’ll need to migrate to Shopify’s new Customer Accounts system, as B2B does not work with the legacy version. A simple way to begin is by setting up an internal “test” company and running through the experience end to end.
The bigger picture is hard to miss. Shopify didn’t just add features—they removed a long-standing barrier. B2B is no longer a Plus-only conversation.
If you’re evaluating how B2B fits into your business—or looking to replace a fragile app-based setup—Text Connects can help you plan and implement a structure that holds up under real-world use. The goal is not just to enable B2B, but to make it work cleanly alongside the rest of your operation.