Breathe. Let go. And remind yourself that this very moment is the only one you know you have for sure.
And this moment, and this moment, and so on.
We thought it appropriate to do two things for you now that you have made it through Black Friday and Cyber Monday (#BFCM, dontcha know?), 1) congratulate you on getting through the two toughest holiday sales periods of all of 2023, and 2) remind you to breathe and let go. For a moment.
You’ve earned both of these! But as they say, there is no rest for the wicked!
It’s time to Assess, Analyze, and Act. Right now, while things may be at a bit of a lull, it’s time to see what worked and what didn’t. It’s time to dive a bit deeper into your Google or Shopify Analytics (or both!) and review your top ten winners and, err, your top ten losers (or as they say in Human Resources, areas for improvement). Be mindful of your choices.
Do not spend extra ad money on the products that just aren’t cutting it. That’s an easy win!
Think strategically–and boldly. Is it time to change shipping rates to free (say it with us, slowly, F R E E)? Or maybe free expedited shipping earlier than you might be planning–to capture sales before competitors.
Every year we post our “Measure Twice. Cut Once.” blog post and we recommend you revisit it for some additional tips.
Our Founder, Justin Porter, a former commercial pilot, refers to this period of time as the Cruising Period. We are comfortable, the seatbelt sign is off, and we are getting ready for the next phase of our journey as we review the Cruising Checklist (pilots LOVE checklists).
What else is there to say, but Bon Voyage! And, Om.