The idea
Brands that also sell through a retail partner have a pricing problem: when the partner runs a sale, the brand's own site suddenly looks expensive. Keep the two in step, so a shopper comparing sites sees the same price on both.
How it works for shoppers
- The same price everywhere. The 9' x 12' Hamptons rug is $419 on Rugs.com, and it's $419 on Jill Zarin Home too.
- Sales carry over. The retail price and the discount are shown the same way, so the deal reads the same on both sites.
- Every size and color. Prices follow each size and color shoppers can choose, not just the one in the photo.
Why it works
- Shoppers don't leave to save. Nobody bounces from the brand's site to buy the same rug cheaper elsewhere.
- No spreadsheet checking. The team stops comparing prices by hand every time the partner changes one.
- Partners stay happy. Prices match the agreement without anyone policing it.
What we build
A price sync set up around your partners and catalog: which site leads, which products follow, and how often prices update, with a clear record of every change.
