Four brands, one store
LENOX makes dinnerware, giftware and keepsakes for the moments people want to remember. They came to Text Connects in 2022 after seeing our work on Cambridge, and the first big job was bringing their brands under one roof. LENOX, Oneida, Reed & Barton and Cambridge, along with sub-brands Hampton Forge and Kate Spade New York, each had their own store. Now they're all shopped from one Shopify store on lenox.com.
Documenting an ERP nobody had documented
LENOX's ERP was a custom system built years before we took over, with no documentation. We mapped how it worked and wrote the documentation ourselves, which became the plan for their next ERP deployment on Microsoft Dynamics. We then helped build the Dynamics connection to Shopify through Dell Boomi.
Moving the data
- More than 500,000 orders and customer records moved into the combined store.
- Products came over through the ERP connection, so the catalog was built from the same source that keeps it up to date.
- Our team handled SEO and redirects across every domain, using internal apps we built to create and manage most of the redirects automatically.
Cambridge moves to lenox.com
We built Cambridge's original Shopify store in 2021, connected to NetSuite. When Cambridge became a LENOX brand, it dropped NetSuite for the LENOX ERP and moved onto lenox.com alongside the other LENOX brands. Read the Cambridge story.
LENOX personalization
Many LENOX pieces can be engraved or personalized. The personalization system is built on a canvas, and its settings come from LENOX's ERP: CSV files are sent to an FTP server, and we parse them and send that data to Shopify, which manages how each product can be personalized. When the ERP changes an option, the store picks it up without anyone editing products by hand.
