Our Blog
The EU Wants a Cancel Button. Shopify Has Until June 19th. So Do You.
If you sell to customers in the EU, mark your calendar for June 19, 2026. Actually, don't bother marking it. It's next week. Starting that day, EU Directive 2023/2673 requires...
The EU Wants a Cancel Button. Shopify Has Until June 19th. So Do You.
If you sell to customers in the EU, mark your calendar for June 19, 2026. Actually, don't bother marking it. It's next week. Starting that day, EU Directive 2023/2673 requires...
Shopify Removes a Major Barrier to B2B
Shopify just made B2B a lot more accessible—and for many merchants, a lot more practical. Until recently, running B2B natively on Shopify came with a clear gate: Shopify Plus. At...
Shopify Removes a Major Barrier to B2B
Shopify just made B2B a lot more accessible—and for many merchants, a lot more practical. Until recently, running B2B natively on Shopify came with a clear gate: Shopify Plus. At...
Shopify Rollouts: Native A/B Testing Without the Headache
For years, A/B testing has meant bolting on third-party tools—everything from enterprise platforms to the now-retired Google Optimize. It worked, but it was rarely simple. Now Shopify is changing that....
Shopify Rollouts: Native A/B Testing Without the Headache
For years, A/B testing has meant bolting on third-party tools—everything from enterprise platforms to the now-retired Google Optimize. It worked, but it was rarely simple. Now Shopify is changing that....
California’s CPRA: Why “No California Office” Won’t Protect Your E‑Commerce Brand
If your e-commerce brand sells to California residents, the California Privacy Rights Act (CPRA) is your problem—even if you have no office, warehouse, or employees in the state. For senior...
California’s CPRA: Why “No California Office” Won’t Protect Your E‑Commerce Brand
If your e-commerce brand sells to California residents, the California Privacy Rights Act (CPRA) is your problem—even if you have no office, warehouse, or employees in the state. For senior...
Updating Our 2023 Guide: Why Shopify Stores Can’t Ignore ADA in 2026
Back in 2023, we published a guide on ADA compliance for Shopify stores. Since then, lawsuits have kept coming, “quick fix” tools have multiplied, and more small and mid‑sized merchants...
Updating Our 2023 Guide: Why Shopify Stores Can’t Ignore ADA in 2026
Back in 2023, we published a guide on ADA compliance for Shopify stores. Since then, lawsuits have kept coming, “quick fix” tools have multiplied, and more small and mid‑sized merchants...
AI-Powered Customer Journeys
TL;DR: AI-driven personalization is redefining how e-commerce brands on Shopify build loyalty and revenue. By connecting customer data and intelligent automation across the entire buyer journey, senior leaders can transform...
AI-Powered Customer Journeys
TL;DR: AI-driven personalization is redefining how e-commerce brands on Shopify build loyalty and revenue. By connecting customer data and intelligent automation across the entire buyer journey, senior leaders can transform...