NEW BRAND & SITE, VIDEO ELEMENTS
Life is Better in a Bikini
Combining the SoCal ethos of sea, surf, and swim with modern video content, Bomba Bambola and Text Connects recently partnered to help roll out its rebranded luxury beachwear line. A strong emphasis on quality and body positivity called for Bomba's swimwear models to walk right out of the customers' device screen. Utilizing "video on hover" on collection pages, customers get a natural front, side, and back view of models wearing its hottest sellers. Look close and you'll see the brunette model is now a blonde! Sea spray and cocktails by the pool not included.
Text Connects brought to the party:
- New website
- Video on hover for collection pages
- Improved mobile shopping experience