The idea
Bringing several brands onto one Shopify store means one catalog, one checkout and one team running it. But shoppers still think in brands. A brand bar across the top of the site gives each brand its own front door and lets shoppers move between them in one tap.
How it works for shoppers
- Every brand, one tap away. On lenox.com, the bar lists LENOX, Oneida, kate spade new york, Reed & Barton, Cambridge and Hampton Forge, all sold from the same store.
- Each brand keeps its look. On Spellbinders and Hero Arts, the switcher moves between spellbinders.com and heroarts.com. Each domain shows its own logo, menus, colors and homepage.
- One cart across brands. Shoppers can add from both Spellbinders and Hero Arts and check out once.
- Search stays on brand. On heroarts.com, search and related products only show Hero Arts.
Why it works
- Loyal shoppers go straight to their brand. Nobody has to dig through the parent company's catalog to find what they came for.
- Every brand gets seen. The bar quietly shows shoppers the rest of the family on every page.
- One store to run. Inventory, orders, apps and checkout live in one place instead of one per brand.
What we build
One store set up so each brand looks and feels like its own site, with its own logo, menus, colors and homepage, all managed from one place. Search and recommendations stay on brand, and every order is tagged by brand for reporting and fulfillment. Read the LENOX and Spellbinders + Hero Arts case studies for the full builds.
